board of directors
executive management

Albert Iannantuono. President/CEO and FounderAlbert Iannantuono

President/CEO and Founder

Albert Iannantuono established Tri-Media Marketing & Publicity Inc., an integrated marketing communications agency, in 1986. In 1995, as the Internet was beginning to become part of the marketing mix, Albert took the opportunity to expand the breadth of his marketing enterprise. As more and more of Tri-Media’s clients began inquiring about the eCommerce side of the marketing mix, Albert established a sister company, e-commatrix.com® inc. Albert’s considerable knowledge of traditional and Internet marketing has made him a much sought after business speaker. Over the past several years, he has led many eBusiness training sessions and shared his wisdom with leading organizations worldwide.

His entrepreneurial spirit, drive and enthusiasm, together with Tri-Media’s multiple capabilities, talented team of seasoned professionals and outstanding clients, have helped the company become a leader in strategic marketing technology solutions.

Today the firm has offices in Niagara, Toronto, Baltimore, Tampa, Minsk (Belarus) and Nanjing (China) providing integrated marketing technology services to clients around the globe. Albert likes to say that he's lost a hair for every great client we've had - and as you can see, that is a testament to the great 24 years Tri-Media has enjoyed.

Frank Salvati. Chief Strategy OfficerFrank Salvati

Chief Strategy Officer

Prior to joining Tri-Media, Frank acted as the principal financial advisor to, and Chief Financial Officer (CFO) of, Silver Eagle Mines Inc. (TSX: “SEG”). He was involved in raising over $50.0M of equity funding and principally responsible for financial reporting and Prospectus filing deadlines, in addition to dealing with the many governance issues facing companies in the public company domain.

Prior, he was the CFO - and a director - of TVN Niagara Inc., a company vying to become the region's first over-the-air terrestrial broadcast license holder. He secured $20.6M of funding. In addition to funding, he was responsible for ensuring the timely filing of a 1,500 page Application (CRTC#2003-1498-0), proposing the license for the region.

For 2 years, he acted as the CFO of OHEC (Ontario Hydro & Energy and Communications – a subsidiary of OH1), an initiative to privatize hydro-electricity in Ontario as part of a convergence strategy with synergistic utilities such as home telephone and Internet – a “One-bill” concept that is prevalent “today”.

During the nineties he worked with a private equity consortium and was on the Pearson International Airport dispute resolution team; a Skydome restructuring team; and, acted as the CFO of Mirage Ontario Inc. (affiliated with Mirage Inc., Las Vegas) in advocating, successfully, gaming on both sides of the Niagara Falls border.

Previously, and for 10 years during the eighties, he established a career while in public accounting - initially as an income tax practitioner, then forensic accountant, and ultimately, as a consultant in all facets of real estate.

In late 2008, Frank was elected to the Ryerson University Board of Governors.

His academic pursuits have resulted in a CDir’08, MBA, CFE, CPA, CA, and BBM’03.

Gary Jordan. Executive Vice President, Business DevelopmentGary Jordan

Executive Vice President, Business Development

Gary Jordan has 31 years of experience in the advertising agency business, having worked at firms in Maryland, Washington, D.C, Georgia and Tennessee.

Serving as Account Planner, Gary personally heads the brand management function. He moderates qualitative research projects for clients and uses insights gained to create well-rounded, targeted plans that elicit consumer response and move the needle.

Since 1992, Gary has supervised account planning on the Snyder’s of Hanover account with brand sales going from $40 million sales to the present $200 million.

In 2005, Azzam Jordan homebuilder clients sold over 7,500 homes for revenues exceeding $1 billion. Paul Tagliabue, NFL Commissioner, called Gary’s Baltimore Ravens/Pizza Hut promotion “the most successful sales promotion in the history of the NFL.”

Gary recently led efforts to thoroughly overhaul the entire advertising plan for Jim Walter Homes and its 81 U.S. sales offices. After creating a direct response TV and lead management program, the system projected over 75,000 leads in ‘05, a 46% increase over the previous year.

While some marketing agencies around the country are generally abandoning media placement, Gary has led the initiative to concentrate on securing media accounts. Our expertise in direct response TV marketing programs is another growth element that few competitive firms can match.

Matthew Azzam. Executive Vice PresidentMatthew Azzam

Executive Vice President, Creative Services

When it comes to creative, Matt Azzam is known for taking a highly visual approach based on a sound, consistent marketing strategy. He makes sure the agency’s creativity is a product of the team, giving clients the benefit of many minds—not just one ego. The result is a phalanx of proven successes for our clients, with breakthrough campaigns in print, direct mail, television, radio and interactive.

Matt spearheaded the overall brand re-staging of Snyder’s of Hanover’s full line of pretzels. This program included positioning the brand as “America’s Pretzel Bakery Since 1909” with national print, radio and outdoor, as well as a total redesign of the packaging landscape to reflect the brand’s heritage of “crafted bakery” goods.

This design success was quickly followed by the launch of Snyder’s of Hanover’s Organic line of pretzels, a full-scale trade and consumer campaign that rolled out with introductory print, radio and packaging. Similar projects ensued for clients of packaged goods such as Wampler Foods, Musselman’s Apple Sauce, EatSmart, Esskay Meats, Dreamweaver and more.

In addition to Matt’s expertise in consumer brands, Matt’s creative department has been recognized with multiple awards, including a trio of 2002 MAME awards for best community brochure [Winchester Homes]; best corporate brochure [Winchester Homes]; best radio commercial [Beazer Homes]; an Organic Style award [Snyder’s EatSmart brand]; a Health Care Marketing Award [Sinai Hospital’s ER-7 campaign]; seven Achievement In Radio awards [various clients]; and 21 Silver Microphone awards [various clients].

A native of Maryland, Matt attended the University of Maryland and worked for various architectural and design firms. Today, he lives in Manchester with wife Michele, three young children and two llamas. Matt is actively involved in his local church, where he recently designed a giant wall mural that spans the length of the interior.

Dennis Sherbakov. Vice President, TechnologyDennis Sherbakov

Vice President, Technology

Dennis joined the Tri-Media team as the Vice President of Technology where he is charged with overseeing all aspects of project development from the initial planning phase, through the alpha and beta testing phases to final delivery to the client. He works closely with the Vice-President, Strategy to ensure that all projects meet and exceed client expectations in terms of delivery and functionality.

He has over 10 years of experience in the field of Information Technology (design, programming, testing, implementation and support such as financial, logistical and manufacturing automation) combined with extensive project management expertise.

His strong analytical and logical skills, combined with his organization and discipline, has been both a pillar of strength to our team and the engine that has propelled us forward.

Born and raised in Minsk, Belarus, Dennis immigrated to Canada through the professional immigration program and holds a Master's degree in Science, Robotics and Microelectronic Engineering from the Polytechnic University in Minsk, Belarus. With all that brain power, we often wonder how his skull doesn't explode. Luckily for Tri-Media and our clients, his brain's 'compression rate' is far superior to any software program designed!

Alana Tompkins. Vice President, Director of PromotionsAlana Tompkins

Vice President, Promotions

When the principals at Tri-Media realized there was an opportunity to bring Alana Tompkins on board, they made the decision to create a position specifically tailored to maximize Alana's online marketing and promotional strengths. The result is the new Online Promotions division at Tri-Media, with Alana serving as Vice President.

Over 25 years of agency and client-side experience give Alana a 360-degree, insider's view of the industry and the innate ability to get a job done on time, in budget, and out of the ballpark in terms of revenue.

On the agency-side, she has managed blue-chip accounts such as American Express, Lever, Kraft and Dewars; and on the client-side, she has presided over the marketing departments for Advertising.com, the Glaser Retina Institute and the Cosmetic Center (a division of Revlon).

Prior to joining Tri-Media Integrated Marketing Technologies, Alana served as Senior Director of Promotions for AOL Advertising, contributing over $65MM in media revenue and working with clients such as Wal-Mart, Ford, McDonald's, Disney and Procter & Gamble.

Today, Alana is poised and ready to bring creative new promotional programs to the entire Tri-Media family of clients and partners.

Walt Rampata. Vice President, Partner Power ChannelWalt Rampata

Vice President, Partner Power Channel

When Walt Rampata joined the Tri-Media executive team, he saw an opportunity to draw upon his professional experience in the Marketing Technology industry. Throughout his successful career, Walt has consistently demonstrated an ability to drive revenue and develop new business in a variety of corporate entities.

Walt's breadth of experience in leveraging technology as a driver in marketing campaigns uniquely positions him to manage Tri-Media's Partner Power channel. He has hands-on experience on multiple levels of marketing.

In 1999, Walt co-founded an interactive, multi-media marketing company, Digital Organism. He served as Business Development Director and Account Planner, directing growth of the company until being acquired by a large traditional agency in 2005. Walt then operated as VP of Interactive Marketing for this agency until joining Tri-Media. His responsibilities included strategic planning and account management of all interactive campaigns.

The challenge of transforming a traditional agency into a traditional/digital hybrid, or Tri-Media Tradigital Agency, is nothing new to Walt. He understands the challenges and frustrations of this transition from first-hand experience, and that quality makes him a valuable asset to Tri-Media licensed partners.

Walt's client experience includes Adobe, Aerotek, Bank of America, Black & Decker, Booz Allen & Hamilton, Discovery Communications, Enron, Marriott, Motorola, Motown Records, Nokia, Northrup Grumman, and Universal Pictures.

Sergey Peregud. Director, TechnologySergey Peregud

Director, Technology

Sergey is responsible for the direct supervision of our product development, quality assurance and database engineering teams. Most importantly, Sergey creates and vets the technical documentation for Tri-Media's applications, which ensures solution and product delivery that meets the challenges set by our strategy team and clients.

Sergey holds a Master’s Degree in Computer Science and has been instrumental in the design and launch of some of Tri-Media's most successful projects including the Parks Canada Reservation Service. He has also served as the business analyst and development manager for the design and execution of Tri-Media’s core technology including its content management system, digital marketing suite and most recently a golf tee-off management system.

About Tri-Media

Since inception in 1986, Tri-Media Integrated Marketing Technologies has become a global communications firm with offices on 3 continents. Tri-Media is a hybrid, performing as both a marketing company and technology company to a wide range of clients, including several of the world's most recognizable brands.

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