ihiveLIVE.com Connects Members and Drives Revenue Opportunities
Niagara, Ontario, September 21, 2008 – Affinity-centric groups now have a web-based solution that keeps their members connected. ihiveLIVE.com, a turn-key social network and social commerce platform, launched by Tri-Media Integrated Marketing Technologies Inc., combines online network capabilities while employing precision marketing and social commerce tactics that extend customized offers to network, or “hive,” members.
The ihiveLIVE.com business model targets a variety of affinity group types: institutions of learning, (universities/K-12 - students, alumni, faculty/staff and relevant communities), professional organizations, faith-based groups, and not-for-profit organizations. Once a hive is established, members of the hosting organization are able to connect with each other by creating personal profiles. As members express their preferences and take advantage of promotional offers extended by merchants, the hosting organization receives a percentage of each transaction amount.
“We developed the social commerce and social network portal to provide access for this online movement to affinity groups,” said Albert Iannantuono, President and CEO of Tri-Media Integrated Marketing Technologies. “Given the inherent camaraderie that surrounds these types of organizations, ihiveLIVE.com creates value for all parties involved: the users, the organizations that host a hive, and the merchants.”
As an example, creating a hive for a university would allow students to make campus community connections via the social networking functionality. At the same time, local, regional and national merchants (restaurants, hotels, bookstores, etc.) are able to create targeted offers through ihiveLIVE.com and send them to hive members whose preferences match the offer’s criteria. In addition, the system facilitates the dissemination of “Notifications”, of weather conditions or other crises, institution communiqués such as exam schedules or pep rallies and, relevant community news.
IhiveLIVE.com is jointly owned by Tri-Media Integrated Marketing Technologies Inc. and a Kansas City-based investment group. Tri-Media’s experience in developing online virtual communities spans several years, having created one of Canada’s first online community portals. 2 “The expressed interest in ihiveLIVE.com has encouraged our group to contribute significant resources towards the development of this social-commerce platform,” said Scott Long, Partner, Long, Luder & Gordon P.A., one of the principal investors in ihiveLIVE.com. “Through the hive concept, advertisers will be able to effectively and efficiently target their audience through a vehicle that also allows organizations who partner with ihiveLIVE.com to passively profit from the loyalty of their members. This is an innovative concept that we believe will be warmly received in the marketplace.”
For more information about Tri-Media Integrated Marketing Technologies, visit www.trimedia. com.
About Tri-Media
Since 1986, Tri-Media (www.tri-media.com) has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, and business intelligence tools through its channel of licensed marketing agencies. In addition, its subsidiaries, Sigmalert, Inc. and ihiveLIVE.com, offer intelligent mass notification and affinity-centric group focused social commerce network platforms, respectively
Issued and outstanding capitalization as of June 30, 2008 – 12,167,663 common shares.
No stock exchanges have reviewed or accepted responsibility for the adequacy or accuracy of the content of this press release. Certain statements contained herein constitute forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and 21E of the Exchange Act of 1934. Such statements include, without limitation, statements regarding business and financing, business trends and future operating revenues and expenses. Statements regarding the aforementioned are based on several assumptions and are not to be considered fact. Although Tri-Media Integrated Marketing Technologies Inc. believes that the statements are reasonable, it can give no assurances that such expectation will prove to be correct. Investors are cautioned that any forward-looking statements made by Tri-Media Integrated Marketing Technologies Inc. contain no guarantee of future performance and that actual results may differ materially from those set forth in the forward-looking statements. For additional information see the reports filed by the company in its securities filings with applicable securities regulators (currently available at www.sedar.com). Unless otherwise required by applicable securities laws, Tri-Media Integrated Marketing Technologies Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
For further information or to coordinate an interview, contact:
Albert Iannantuono
President, CEO & Founder
Tri-Media Integrated Marketing Technologies Inc.
517 Niagara Street, Welland, Ontario, L3C 1L7
Tel: (905) 732-6431 ext 223
Fax: (905) 732-3028
E-mail: alberti@tri-media.com
Web site: www.tri-media.com