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Tri-Media’s Licensee Network Expands With Latest Agency: Odyssey Marketing Group

Niagara, Ontario, September 25th, 2008 – Albert Iannantuono, President & CEO of Tri-Media Integrated Marketing Technologies, recently announced the latest marketing agency to become a licensee. Odyssey Marketing Group, a full service Marketing company based in Atlanta, Georgia, specializing in Strategic Planning, Advertising, Merchandising, Promotion, Public Relations and Event Management is the latest to join the company’s growing network of licensees.

“Our team has had a long-standing position on the importance of integrated marketing approaches that includes the Web,” states Terri Mac Kenzie, President of Odyssey Marketing Group. “Our challenge was to find effective ways to build out that portion of our campaign that would provide our clients the most stable and robust solutions available – while maintaining a strong focus on our core competencies. That is why we chose Tri-Media.”

“Odyssey Marketing Group’s focus on integrated marketing and communications made the decision to accept them as a licensee easy”, reports Mr. Iannantuono, President & CEO of Tri-Media. “Their strength is strategic thinking and our suite of marketing technologies allows those strategies to become a reality quicker.”

About Tri-Media

Since 1986, Tri-Media (www.tri-media.com) has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, and business intelligence tools through its channel of licensed marketing agencies. In addition, its subsidiaries, Sigmalert, Inc. and ihiveLIVE.com, offer intelligent mass notification and affinity groupfocused social commerce network platforms, respectively.

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