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Tri-Media Integrated Marketing Technologies Finalizes Acquisition of SigmAlert, Inc. and Announces Approval of Executive Compensation Package

Niagara, Ontario… January 2, 2009 – Tri-Media Integrated Marketing Technologies, Inc. announced today.

Further to the announcement of the acquisition of SigmAlert Inc. on September 16th, 2008, with effective date of September 30, 2008, Tri-Media confirms that a total of approximately 730,000 shares have been issued to shareholders of SigmAlert, Inc. and to management of Sigmalert, Inc.

Tri-Media also announces that its board has approved a management compensation package, with effect from July 1, 2008, allocating and issuing approximately 1,200,000 shares as incentive to maintain and or hire executive management. These shares are issued as fully vested.

Tri-Media (www.tri-media.com) has operated since 1986, building an innovative business model of licensing North American advertising agencies to collaborate with Tri-Media as their strategic digital marketing and technology partner. The firm has delivered proven results to its channel of licensed agencies by providing a complete range of digital and web marketing solutions. These solutions include content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication, social-commerce and business intelligence tools.

For more information about Tri-Media Integrated Marketing Technologies, visit www.tri-media.com.

About Tri-Media

Since 1986, Tri-Media (www.tri-media.com) has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, and business intelligence tools through its channel of licensed marketing agencies. In addition, its subsidiaries, SigmAlert, Inc. and ihiveLIVE.com, offer intelligent mass notification and affinity group focused social commerce network platforms, respectively.

Issued and outstanding capitalization as of December 31, 2008 prior to giving effect to the aforenoted transactions – 12,763,415 common shares.

No stock exchanges have reviewed or accepted responsibility for the adequacy or accuracy of the content of this press release. Certain statements contained herein constitute forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and 21E of the Exchange Act of 1934. Such statements include, without limitation, statements regarding business and financing, business trends and future operating revenues and expenses. Statements regarding the aforementioned are based on several assumptions and are not to be considered fact. Although Tri-Media Integrated Marketing Technologies Inc. believes that the statements are reasonable, it can give no assurances that such expectation will prove to be correct. Investors are cautioned that any forward-looking statements made by Tri-Media Integrated Marketing Technologies Inc. contain no guarantee of future performance and that actual results may differ materially from those set forth in the forward-looking statements. For additional information see the reports filed by the company in its securities filings with applicable securities regulators (currently available at www.sedar.com). Unless otherwise required by applicable securities laws, Tri-Media Integrated Marketing Technologies Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.