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Thursday, April 28, 2005

George Barkwell joins Andromeda as Chief Financial Officer

 

Andromeda Media Capital Corporation Limited (OTHER OTC: ADMPF.PK) announced today that it has appointed George Barkwell as its Chief Financial Officer. In this role, and as a member of the Executive Corporate Strategy Team, Barkwell will be responsible for financial and budgetary controls and processes, external financial reporting, and for securing corporate operating and capital financing. In addition, Barkwell will also head the company’s human resource, accounting and administrative functions.

Formerly the President and Founder of GD Barkwell & Associates Inc. Management Consultants, Barkwell has 30 years of experience providing financial advisory and management consulting services to Canadian organizations with a strong track record in creating organizational improvement and growth. A partner in two major accounting and consulting firms before forming GD Barkwell & Associates, he transformed traditional firms into market leaders using creativity and applied business fundamentals.

Barkwell’s extensive experience includes strategic planning, governance, process mapping and innovation, business process re-engineering, technology assessments and financial studies. He formed GD Barkwell & Associates Ltd. to bring those capabilities to select clients, and has worked with all levels of government, manufacturing, construction, not for profits, aviation and aerospace, and service industries. Barkwell received his C.A. designation in 1973 and his Certified Management Consultant (CMC) designation in 2003.

“Over the last several months, the company has been working on building on our existing infrastructure and actively seeking industry leaders who will help us strengthen and deliver our business strategy,” said Albert Iannantuono, President & CEO, Andromeda Media Capital Corporation Limited. “I am confident that George’s expertise will serve to significantly advance our business objectives.”

“Today, there are ever-increasing demands on companies relating to disclosure and accountability,” said Barkwell. “Organizations need to be diligent in their awareness of this constantly changing environment. With the growth that Andromeda has seen this past year through its wholly owned subsidiary, e-commatrix.com® inc., there has been an increasing need for someone to focus on these and other financial issues. I am excited to be joining the energetic Andromeda team.”

Andromeda, through its wholly owned subsidiary, e-commatrix.com® inc., is focused on providing breakthrough eBusiness and eCommerce proprietary products and services. These products are introduced to market through an international network of licensed partners as complimentary product lines to their existing solutions, and under a progressive revenue-sharing model. e-commatrix.com® inc. aggressively sources new partners worldwide.

Issued and outstanding capitalization as at December 31, 2004 – 3,757,983 common shares. No stock exchanges have reviewed or accepted responsibility for the adequacy or accuracy of the content of this press release.

Certain statements contained herein constitute forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and 21E of the Exchange Act of 1934. Such statements include, without limitation, statements regarding business and financing, business trends, and future operating revenues and expenses. Statements regarding the aforementioned are based on several assumptions and are not to be considered fact. Although Andromeda Media Capital Corporation Limited and e-commatrix.com® inc. believe that the statements are reasonable, it can give no assurances that such expectation will prove to be correct. Investors are cautioned that any forward-looking statements made by Andromeda Media Capital Corporation Limited or e-commatrix.com® inc. contain no guarantee of future performance and that actual results may differ materially from those set forth in the forward-looking statements. For additional information see the reports filed by the company in its securities filings with applicable securities regulators (currently available at www.sedar.com). Unless otherwise required by applicable securities laws, Andromeda disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

About Tri-Media

Since inception in 1986, Tri-Media Integrated Marketing Technologies has become a global communications firm with offices on 3 continents. Tri-Media is a hybrid, performing as both a marketing company and technology company to a wide range of clients, including several of the world's most recognizable brands.

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